Quality Counts: Crisp-powered Sites Up for Webbys, Apple Staff Pick
According to Nielsen Mobile, more than 13 percent of the (oops, thanks for the correction)32 40 million mobile subscribers in the U.S. access the Internet from their phone monthly (as per Nielsen.) Of the sites that consumers are visiting, we see over 60 percent of them are still going to “on-deck” sites, with another 27 percent of traffic going direct to the address or bookmarked sites. In fact, only a mere 4 percent of mobile web traffic is driven from search. This shows that consumers are looking for information that not only is fast and relevant, but also from publishers that they trust.
Given the awkwardness of the phone interface, the size of the screen, and the nature of the medium, the average consumer does not want to take chances on sources they are not familiar with. In other words, quality counts. Crisp understands these needs and how to automatically optimize content for a myriad of device types. So it is no wonder that five sites that were created and powered by Crisp have been nominated for Webby Awards.
In the News category, Crisp-powered sites dominate, with three out of five nominations — CNN, USA Today, and NPR. Under Entertainment, two of the five sites nominated are powered by Crisp — Bravo and Cosmopolitan.
Crisp also recently launched a site with Time Magazine that has been optimized for the iPhone and iPod Touch. This site was chosen as a “Staff Pick” by Apple and featured at Apple.com.
Premium publishers turn to Crisp for sites that are scalable, reliable, well-designed and superiorly constructed–making our Mobile Publisher network of over 200 sites one of the largest in the United States.
Crisp Voices
April 11th, 2008 at 6:34 pm
[...] (via Crisp Voices) [...]
April 11th, 2008 at 7:05 pm
[...] Apple iPhone Headline News wrote an interesting post today onHere’s a quick excerpt According to Nielsen Mobile, more than 13 percent of the 32 million mobile subscribers in the U.S. access the Internet from their phone monthly. Of the sites that consumers are visiting, we see over 60 percent of them are still going to “on-deck” sites, with another 27 percent of traffic going direct to the address or bookmarked sites. In fact, only a mere 4 percent of mobile web traffic is driven from search. This shows that consumers are looking for information that not only is fast and relev [...]