Senator and Presidential-hopeful John McCain is traveling to Colombia this week to discuss shared values and trade relations, but also to court the Hispanic vote. These issues have an impact on many Americans, but are of particular interest to the approximately 2.16 million Colombians that live in the United States and 1.8 million who live in other Latin American countries.

And how do Colombians, especially those in the United States and other countries, stay current with the latest news from home? The answer is over the web and, increasingly, via their mobile device. In Colombia, 33.5 million people, or 78 percent of the population subscribe to mobile services, compared to the only 10 million Internet subscribers in country.

We at Crisp Wireless have recognized this huge market potential and recently announced the launch of EL TIEMPO, the first Latin American mobile WAP news site that reaches Spanish speakers worldwide at http://m.eltiempo.com. El Tiempo is the highest circulation daily newspaper in Colombia and the only non-tabloid daily with national distribution.

According to Pyramid Research, the mobile market in Latin America will triple in revenue by 2011, representing a terrific opportunity to publishers seeking to reach this growing market. We at Crisp Wireless are geared up and prepared to be your experienced partner in international growth.

Tamara Gruber | RSS 2.0 | Comment it , or trackback this post.