Do mobile ad networks deliver for premium publishers? I do not believe so. Remember not that long ago the talk of $40 CPMs from mobile advertising? Forget about it.  Today, it is more like $1 to $5 CPMs for premium inventory.
Mobile ad networks have failed to deliver value for premium publishers.

They have driven CPMs [...]

I really enjoyed participating on a panel about mobile advertising at DMA Mobile Marketing Day last week.  Congratulations to Mickey Alam Khan from Mobile Marketer for organizing a terrific event for the Direct Marketing Association. Having recently attended a few digital and mobile media events with a visibly thinning audience– due economy not diet– I [...]

Finally, there is a study that looks at the impact of mobile Internet usage on online traffic. Not surprising to me, mobile web sites, according to Nielsen, increase the audience of many online sites on average by 13%.
I suspected that all along by examining the behavior of users of Crisp-powered sites from mLogic usage reports. [...]