The Failure of Mobile Ad Networks
Posted on: Monday, June 1st, 2009 in: Boris FridmanDo mobile ad networks deliver for premium publishers? I do not believe so. Remember not that long ago the talk of $40 CPMs from mobile advertising? Forget about it. Today, it is more like $1 to $5 CPMs for premium inventory.
Mobile ad networks have failed to deliver value for premium publishers.
They have driven CPMs [...]




