Given that close to 200 million Americans have mobile phones, everyone wants the youth vote, and we live in a viral 24 hour news cycle, some believe that mobile can change the landscape of the political election. So you would think that the two major party candidates would use their swollen advertising budgets to leverage [...]

Recently, I wrote an article for Mobile Marketer about the best practices for placing content and ads on the mobile Internet. I’m asked this all the time and thought the best way for me to explain it is to break down all the variables for publishers and advertisers.
Publishers, for example, should first approach their endeavor [...]

Last week I had the opportunity to provide a guest blog post over at Mobile Marketer about the future of Mobile Ad Networks. You’ve probably seen a lot of columns recently about online ad networks, such as here and here.
So will this be another example of mobile emulating the web? In many ways, [...]