http://blog.crispwireless.com Talking about the mobile web. Mon, 01 Jun 2009 15:36:05 +0000 http://backend.userland.com/rss092 en Do mobile ad networks deliver for premium publishers? I do not believe so. Remember not that long ago the talk of $40 CPMs from mobile advertising? Forget about it.  Today, it is more like $1 to $5 CPMs for premium inventory. Mobile ad networks have failed to deliver value for premium ... http://blog.crispwireless.com/index.php/2009/06/01/the-failure-of-mobile-ad-networks/ I’ve had it up to here with listening to everyone complaining about how the iPhone doesn’t support Adobe’s Flash.  People are either hyping the future of Flash or proposing outlandish solutions that don’t really work.  The fact is, there are substantial reasons why Adobe Flash doesn't get embedded into many ... http://blog.crispwireless.com/index.php/2009/05/27/flash-on-the-iphone-doesnt-work-deal-with-it/ It is that time of year again and once again, we are proud to see that multiple customers of Crisp Wireless have won the Webby Award for mobile!  This time it is Discovery Channel (http://m.discovery.com), PetFinder (http://m.petfinder.com), and NPR (National Public Radio), ( http://m.npr.org/i)  which won Webby Awards for their ... http://blog.crispwireless.com/index.php/2009/05/12/crisp-wireless-customers-win-the-webby-awards-for-mobile/ The increased investment in iPhone applications by media and entertainment companies last year helped the mobile industry move forward quickly.  The innovations that came with the more than 30,000 iPhone and iPod apps have most definitely attracted many new mobile content consumers.  So what’s next?  Are we about to see ... http://blog.crispwireless.com/index.php/2009/04/14/the-bright-future-of-rich-mobile-web-applications/ Everyone heard that AT&T was slow during SXSW, but what was working with mobile? Well there is no consensus, but I can tell you what I used. Sched.org's mobile website for calendar, shortn.me for sharing news, and Foursquare for managing the parties. Using Sched Sched.org's site redirects to an optimized iPhone experience ... http://blog.crispwireless.com/index.php/2009/03/23/a-review-of-mobile-sxsw-2009/ The following also recently appeared on Mobile Marketer... When the iPhone came out, it quickly became the greatest force in creating a mobile media market. The progression was that first Apple advertised the full web on your phone; then it introduced the first scalable applications platform through the iTunes app store. ... http://blog.crispwireless.com/index.php/2009/03/16/iphone-app-or-iphone-mobile-website-or-both/ I really enjoyed participating on a panel about mobile advertising at DMA Mobile Marketing Day last week.  Congratulations to Mickey Alam Khan from Mobile Marketer for organizing a terrific event for the Direct Marketing Association. Having recently attended a few digital and mobile media events with a visibly thinning audience-- ... http://blog.crispwireless.com/index.php/2009/03/02/marketers-flock-to-dma-mobile-marketing-day-to-learn-about-mobile-advertising/ Chris Parandian, a fellow blogger and mobile enthusiast over at Mobile Diner, recently asked me to write a post about mobile marketing for his blog.  Even with the wave of good news from marketers like Porsche, who are having great success with their mobile marketing campaigns, there are still many ... http://blog.crispwireless.com/index.php/2009/02/16/getting-ur-mobile-marketing-campaign-right-now-up-at-mobile-diner/ Each year for the Superbowl, the media tries to convince us this will be biggest and best game of the year, only to leave us disappointed more often than not.  This year I decided to take things into my own hands and find something to engage me for the 3+ ... http://blog.crispwireless.com/index.php/2009/02/02/superbowl-advertisers-starting-to-get-mobile/ For a long time we've been talking about creating a Mobile Web Design best practices blog post but as with most businesses, we are too busy implementing these best practices to actually write about them.  But today I stumbled across a great post via FierceMobileContent titled "Mobile Web Design Trends ... http://blog.crispwireless.com/index.php/2009/01/16/mobile-web-design-trends/